How many employees does Harley-Davidson, Inc. have?

Harley-Davidson, Inc. reported 5,500 employees for the fiscal year ending Dec 2025, in the annual report it filed on February 26, 2026. That is down 6.8% from a year earlier.

What is Harley-Davidson, Inc.'s revenue per employee?

Harley-Davidson, Inc. brought in $4.47B of revenue in fiscal Dec 2025, which is $813K per employee. That ranks 3 of 7 companies we track in Auto - Manufacturers, where the median is $737K.

Where do these numbers come from?

Employee counts and revenue are taken from each company's own annual report (Form 10-K). Open roles are counted from the company's public job board where we have matched one. Companies report headcount once a year, sometimes rounded, so small changes can be noise.

Company data

Harley-Davidson, Inc. employees and revenue per employee

HOG · Auto - Manufacturers · $2.83B market cap

Harley-Davidson, Inc. had 5,500 employees at the end of fiscal Dec 2025, down 6.8% from a year earlier. Revenue for the year was $4.47B, down 13.8% from a year earlier, or $813K per employee. Revenue fell, and headcount fell or held flat with it.

Employees

5,500

-6.8% YoY

Revenue

$4.47B

-13.8% YoY

Revenue / employee

$813K

Peer median $737K

Rank in industry

3 of 7

Auto - Manufacturers

Headcount against revenue

Both lines start at 100 in the first year we hold, so you can see which one grew faster.

EmployeesRevenueIndexed to 100 in Dec 2016

Hover a year for the numbers.

HOG employees and revenue by fiscal year
Year ending	Employees	Revenue	Per employee	Staff YoY	Revenue YoY
Dec 2025	5,500	$4.47B	$813K	-6.8%	-13.8%
Dec 2024	5,900	$5.19B	$879K	-7.8%	-11.1%
Dec 2023	6,400	$5.84B	$912K	+1.6%	+1.4%
Dec 2022	6,300	$5.76B	$914K	+8.6%	+7.8%
Dec 2021	5,800	$5.34B	$920K	+11.5%	+31.6%
Dec 2020	5,200	$4.05B	$780K	+4.0%	-24.4%
Dec 2019	5,000	$5.36B	$1.07M	-5.7%	-6.2%
Dec 2018	5,300	$5.72B	$1.08M	+1.9%	+1.2%
Dec 2017	5,200	$5.65B	$1.09M	-3.7%	-5.8%
Dec 2016	5,400	$6.00B	$1.11M	—	—

Open roles: we have not matched a verified job board for this company yet.

Employees, last six fiscal years

Revenue per employee, last six fiscal years

Harley-Davidson, Inc. against similar companies

The closest industry peers by revenue, from Auto - Manufacturers.

Company	Employees	Revenue	Revenue / employee	Shape
GM General Motors Company	68,000	$185.0B	$2.72M	Contracting
F Ford Motor Company	169,000	$187.3B	$1.11M	Leaner
HOG Harley-Davidson, Inc.	5,500	$4.47B	$813K	Contracting
BLBD Blue Bird Corporation	2,008	$1.48B	$737K	Efficient growth
TSLA Tesla, Inc.	134,785	$94.8B	$704K	Hiring into decline
RIVN Rivian Automotive, Inc.	15,232	$5.39B	$354K	Efficient growth
LCID Lucid Group, Inc.	9,000	$1.35B	$150K	Efficient growth

Every Consumer Cyclical company

Questions about Harley-Davidson, Inc.

How many employees does Harley-Davidson, Inc. have?: Harley-Davidson, Inc. reported 5,500 employees for the fiscal year ending Dec 2025, in the annual report it filed on February 26, 2026. That is down 6.8% from a year earlier.
What is Harley-Davidson, Inc.'s revenue per employee?: Harley-Davidson, Inc. brought in $4.47B of revenue in fiscal Dec 2025, which is $813K per employee. That ranks 3 of 7 companies we track in Auto - Manufacturers, where the median is $737K.
Where do these numbers come from?: Employee counts and revenue are taken from each company's own annual report (Form 10-K). Open roles are counted from the company's public job board where we have matched one. Companies report headcount once a year, sometimes rounded, so small changes can be noise.

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More data

Compare HOG with the rest of the market

See who earns the most per employee, who is hiring, and who is cutting, across every company we track.

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Source: employee counts and revenue as stated in Harley-Davidson, Inc.'s annual reports (Form 10-K), latest filed February 26, 2026. This is data, not a recommendation to buy or sell HOG.